YouTubers may create challenges, or may be suggested challenges by their subscribers in the comments. You may have seen a variation of the ‘Eat It or Wear It’ or ‘Innuendo Bingo’ – these are examples of viral challenges that are copied by YouTubers and their followers. The aim of these challenges is typically to attract followers.

A heading that uses sensational language to attract attention and encourage visitors to click on a link to a particular web page or video.

(Collaboration) When two YouTubers create a video together.

There is a list of rules to know before you upload your video. This includes no violent or graphic content, no hateful content, no harmful or dangerous content, no nudity or sexual content, and no threats. It also outlines copyright violation guidelines.

When a person creates an original work that is fixed in a physical medium they automatically own the copyright to the work. The owner has the exclusive right to use the work.

(Direct Messages) This is a messaging function that allows a user to send a private message to another user.

A feature that automatically starts playing a new video after you are finished watching something. Autoplayed videos are related to your viewing history and are supposed to help you discover more great videos. This feature can be turned off in your settings.

A popular style of video for ‘vloggers’ where they show off recently purchased items to the camera (e.g. clothes, homeware, technology, etc.).

Transmit or receive live video and audio coverage over the Internet. See the section on ‘Livestreaming’ for more information on this topic.

A paid channel is a channel that viewers pay a monthly or yearly subscription fee to watch.

Brands will work with users who have a significant number of subscribers (over 10,000). They will give them free products, services, or experiences in return for promotion or product placement.

Subtitles can be added to videos to aid the viewer.

Subscribing to someone’s YouTube channel means that you will be alerted to any new content they release.

Videos go viral when they are watched by people from all over the world; this can be through sharing.

(video blogging) Vlogging, or a vlog, is a video or video series people produce that shows them going about everyday life, travelling, or at events. These people normally speak to the camera in order to interact with their viewers.