Type of Resource


Publication Date

September 19, 2023


Digital Wellbeing / Privacy and Safety Settings 
Coined in Ofcom’s (2017) report, ‘Sharenting’ is a term that many adults who use social media are familiar with. The term comes from the concept of parents sharing images and videos of their children online. A recent report by the UK’s communications regulator Ofcom, found that parents are split over whether or not they should share images and videos of their children online.
56% of parents prefer pictures of their children to be kept off social media platforms. However, for those that do share, 86% of parents say they ‘only post pictures that their children would be happy with’.

Which apps notify about screenshots?

The average Facebook user is a 38 year old woman. She is likely to have 338 friends and if her privacy settings are set to ‘friends of friends’, and she is sharing with other ‘average users’, her posts will reach over 114,000 people – a massive audience the majority of whom she will not know.

It’s worth encouraging parents and carers to reflect on the context of over sharing. In most cases over sharing is not a deliberate act, but something that has not been considered in context. On the surface it’s harmless but further examined thought ensures the child or young person’s best interest are reflected.

Lots of well-meaning organisations, including schools, youth clubs and sporting bodies, as well as family and friends can share pictures without thinking or taking account of the rights of the child.

Top Tip: Set a homework for the child and parent/carer to consider the implications of sharing on social media, to identify the implications of over sharing and the best privacy settings to allow sharing with family and friends whilst limiting access by others.

Welcome to the Online Safety Hub

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If you are under 18, click the blue button below to visit the Online Safety Hub micro-site for children and young people.