The average Facebook user is a 38 year old woman. She is likely to have 338 friends and if her privacy settings are set to ‘friends of friends’, and she is sharing with other ‘average users’, her posts will reach over 114,000 people – a massive audience the majority of whom she will not know.

It’s worth encouraging parents and carers to reflect on the context of over sharing. In most cases over sharing is not a deliberate act, but something that has not been considered in context. On the surface it’s harmless but further examined thought ensures the child or young person’s best interest are reflected.

Lots of well-meaning organisations, including schools, youth clubs and sporting bodies, as well as family and friends can share pictures without thinking or taking account of the rights of the child.