BeReal is a social media app that asks users to take a quick snapshot of an ‘authentic moment’ during their day to share with their followers. It is formatted to make the user show their ‘real self’, something younger generations are eager to see in their digital lives. There are no filters or opportunities to stage the ‘perfect photo’ – what you see is what you get. BeReal describes itself as the “first uncontrollable media sharing platform.”
It is free to download on any iOS and Android mobile phone. BeReal has been downloaded over 28 million times since its release in 2020, with the majority of downloads happening in 2022.