NSPCC Learning has published research on Generative (Gen) Artificial Intelligence (AI) and its impact on children’s safety and wellbeing.

Gen AI is a form of AI used to produce new content such as text and images. The report draws findings and recommendations from an analysis of NSPCC-commissioned research, available data and children’s views. Child safety risks highlighted around Gen AI include sexual grooming, sexual extortion and exposure to harmful content. The report looks at how these risks could spread and sets out potential solutions. The NSPCC is calling for the Government to adopt four key actions: adopt a duty of care for children’s safety and ensure Gen AI companies prioritise the safety, protection and rights of children in the design and development of their products and services; embed this duty of care in legislation; ensure children’s needs and experiences are central to decisions about Gen AI; and develop the research and evidence base on Gen AI and child safety.